CBRE Research is pleased to provide the services of the Retail Site Selection Group.  RSSG is founded on the premise that retail business is about the customer.  Who are your client’s customers?  Where are your client’s customers located? And, where can you find more of them, are just a few of the questions that this group can help you and your client with. 

We can provide you a package that substantiates your broker knowledge by providing real market data as evidence.  Demographic charts and graphs, Retail Market Power and Household Segmentation Analysis, Lifestyler Reports and Market Potential Analysis are included to present a complete overview of the trade area.

The RSS team can help your clients find their customer by creating an analysis package that will help identify, down to a small level of geography, where the largest numbers of your client’s customers are located.    Through geodemographics, which is a method of linking detailed consumer demographic information (age, sex, race, income, household size) to specific geographic locations, retailers can quantifiably determine the most effective ways to locate stores, allocate products, develop marketing messages of value and, ultimately, sell their products and/or services.

RSSG has developed two types of analysis packages:

Occupier Services:

• Identify your client's customers using syndicated profiles, individual client point of sale data, and Prizm NE segmentation analysis. 
• Find the best neighborhoods to locate in based on their core customers.
• Use customer information to make stronger real estate decisions.

Agency Services:

• Identify and profile the residents in a trade area around a center.
• Determine the lifestyle behaviors - Where do they like to shop?  What kind of restaurants do they frequent?
• Identify "gaps" in the retail market by analyzing Supply & Demand